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What Is Digital Advertising? A Complete Guide To Beginners
“Ignoring online marketing is like opening a business but not telling anyone.”
-KB Marketing Agency
In today’s interconnected world, envisioning a business without an online presence is akin to waiting for an airplane at a bus stop. It’s an absurd notion. The digital realm has expanded its horizons to elevate businesses to new heights of success. Curious about how this is possible? Let’s explore one of its most potent tools for your business—Digital Advertising.
What Is Digital Advertising?
In essence, Digital advertising encompasses the use of digital channels to promote your brand, products, or services across various online platforms. It’s a marketing strategy that deploys advertisements through online channels such as websites, streaming content, social media, search engines, and more. This “pay-to-play” approach to online marketing is highly effective for businesses of all sizes, enabling them to broaden their reach, discover new customers, and diversify revenue streams. With 65% of the global population using the internet, the digital landscape has evolved into a dynamic storefront, making digital advertising an integral part of modern marketing.
Importance Of Digital Advertising
The significance of digital advertising is underscored by the fact that people now spend a substantial portion of their day connected to the internet via computers, smartphones, and smart home devices. Recent statistics reveal that the average user spends nearly 6 hours and 40 minutes online each day, with at least 1 in 3 people worldwide engaging in online shopping. The importance of digital advertising is further accentuated by its benefits:
- Cost-effective through mechanisms like pay-per-click.
- Payment occurs when users take desired actions.
- Targets and engages the audience where they are present.
- Maximizes reach across relevant platforms.
- Offers precise audience targeting.
- Provides insights into customer behavior.
- Offers real-time monitoring of marketing performance.
With its myriad advantages, digital advertising comes in various types. Let’s explore some of the most popular ones.
Main Types Of Digital Advertising
Did you know that businesses generate an average of $2 for every $1 spent on Google Ads, and 98% of Google’s revenue is derived from Google Ads? Consider the power of different types of Google Ads that can provide a substantial return on investment. Here, we touch on six important and widely used types of digital advertising:
Search Advertising:
Also known as search engine marketing (SEM), search advertising involves text ads that appear in search engine results pages (SERPs). These ads typically appear above or alongside organic search results. Paid search advertising can boost brand awareness by up to 80%.
Display Advertising:
Display ads, also called banner ads, combine text and visual elements such as animations or images. They appear within or alongside website content and encompass websites, apps, and devices. Visual content, such as photos and imagery, is the most engaging type for audience interaction.
Online Video Advertising:
This form of advertising utilizes video formats in online-stream video ads that appear in locations similar to display ads, including websites, applications, and devices. It includes in-stream video ads that appear before, during, or after video content. Video ads are clicked 73% more often than banner ads and can increase conversions by 86%.
Streamline Media Advertising:
Streamline media advertising, also known as over-the-top (OTT), involves specific video ads that appear in streaming media content delivered over the internet without satellite or cable. It aims to target specific audiences on the right platforms at the right time.
Social Media Advertising:
Today, nearly 77% of businesses use social media to reach their audience. Social media advertising leverages platforms like Facebook, Instagram, Twitter, and more for ad promotion. These ads come in various formats and placements, supporting different creative elements from images to videos. Short-form videos are the most engaging content on social media. Facebook boasts 2.9 billion monthly active users, and over 40% of global shoppers purchase products they discover on YouTube.
Influencer Advertising:
A rapidly growing type of digital advertising, influencer advertising involves collaborations with influencers who provide paid promotions for brands or products. Influencer advertising is gaining popularity due to its extensive audience reach and potential for increased brand awareness. An impressive 92% of people trust product recommendations from influencers.
Best Practices & Tips For A Successful Advertising Campaign
Transform your ads into revenue-generating machines by adhering to these tips and best practices:
- Craft compelling offers
- Graphic Create compelling ad copy
- Utilize custom creatives
- Target your ideal customers
- Monitor performance
- Continuously test and optimize
Effective content resonates with your target audience, and high-quality content forms the cornerstone of engagement in any advertising campaign.
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